Berlin Buzzwords 2016

Berlin Buzzwords is Germany’s most exciting conference on storing, processing and searchability of large amounts of digital data. It focuses on open source software projects. The 7th edition of Berlin Buzzwords will be held on June 05-07, 2016 at Kulturbrauerei.

Niels Basjes (IT Architect at will also host a talk about Measuring 2.0 – Building the next generation webanalytics solution.


At (the biggest online retailer in the Benelux) we want to help the customer better we need to understand what products/promotions we showed them and which of those made them happy. With the fine grained personalization that has been introduced over the last few years we see that just measuring ‘what page’ we showed (like all the standard web analytics systems do) is no longer enough. So we need something different. In order to get a solution that will support our business for the coming years we raised the bar to the top: Measure everything and analyze in near-realtime.

In this talk Niels Basjes will explain the project “Measuring 2.0”, our next generation web analytics measuring and processing stack,  that is to go live in the spring of 2016. Niels will go into the measuring system, the processing algorithms implemented with Apache Flink, and the architectural concepts to make this data available in the personalization services we have.

Find out more on Berlin Buzzwords.