How to personalize online content for anonymous visitors? Experiences of a self learning online shop.
On Thursday the 21st of September. Barrie Kersbergen will host a presentation during Big Data Expo. This presentation focuses on a use-case in which big data science is used to personalize content for anonymous visitors of the bol.com website. The result is a self learning and predictive system. Insights will be shared in, for example, finding a balance between speed and accuracy of prediction quality.