Last Wednesday we had an inspiring evening at bol.com. We held Ladies that UX Utrecht meetup as part of our bol.com campaign Women in Tech. Ladies that UX Utrecht is an existing group that brings together women that have passion for User Experience Design, tech and digital, positively promoting and teaching each other. They gladly brought two uplifting presentations to the 45 people in the audience.
The event was kicked it off with a welcoming speech from Ladies that UX Utrecht and then bol.com UX manager Roos Groenewegen presented briefly how the User Experience takes place in the company and also some job openings.
High-Traffic locations in the experience economy
Martijn presented a tool he developed, a new role at airports: the “Mood manager”. This tool is responsible for checking the “feelings” of travelers measuring the temperature, the smell and so on.
He ended his presentation with an inspiring case study about Frankfurt Airport.
Climb that mountain!
After the first years, they stated that these actions helped them to improve: adapting to peers, leading by enthusiasm, getting insights from the user (with user testing for example), designing more than development (they say) can handle, fighting the fight. These were some pitfalls they also got acquainted with: thinking too much of themselves and not in the company, aiming too high and not understanding and respecting technical development.
Besides the internal changes, the team also was changed by the market and by the exposure to IT. They started to be more data-driven, questioning and challenging assumptions, measuring success and failure. Within IT and the approaching of agile methods of development, the designers had to work with lean methods and comprise the teams. It made the UXers into the decision-makers. Finally, the presenters understand that their teams are not designing for a service or function as a connector anymore. They have now reached the top of the mountain and are designing as strategic drivers.
For everybody who could make it: thanks for coming! And for those who missed it out, we hope to see you next time!