“We have to realise that every human being in this world is born onto the earth equal. It’s only all of the crazy stories we tell each other that take some of that away. But what if we changed the story? What if we all turned up, in all of our magnificence, what would the world look like then?”


Bol.com, de winkel van ons allemaal (the store of us all). This is the story we work on every day. It is our belief that this story will grow even stronger when many different people add their uniqueness to our story. People with their own voice. People with a different view on the world. People who see opportunities in everything that is fresh, new and different. And those who know – just like us – that when you bring different people together, the most beautiful things will arise. This is how we will be able to truly be “De winkel van ons allemaal.” To all those different people: we want to hear your story.